Campaign For About Obesity Spending Statistics - Since 2015 the World Lung Foundation The Union North America has offered technical assistance and developed obesity prevention communication initiatives in Mexico, promoting behaviour change and advocating for sound policies against obesity by implementing powerful mass media campaigns.
Obesity is definitely an alarming public health concern in Mexico, that has now based on the UN Food and Agriculture Organization, the world’s highest rate of adult obesity, with one third of adults obese. One-third of youngsters and 70%of adults are overweight or obese.
In 2016 World Lung Foundation The Union North America performed Mexico’s first mass media campaigns for obesity against obesity through its sponsored affiliate InformChange, a nonprofit consultancy focused on health communications and social marketing, which provided technical assistance.
The hard-hitting campaign Don’t harm yourself drinking sugary drinks (Sugary Drinks ) called focus on the harms of soda consumption and built support for any groundbreaking soda tax, that was passed in Februari 2016. Reports suggest that Mexico’s soda tax already has experienced a positive influence on reducing soda sales. This bad things about obesity prevention campaign was also successful when it comes to raised awareness, which should eventually result in alterations in behaviour : of these surveyed, 74% reported that They Might reduce the amount of sugary drinks they consume, and 92% reported they intended to extend the quantity of water they serve their kids.
In 2016, provided technical assistance towards the Mexican civil society network the Alliance for Healthy Food on the planning and development from the second phase of their obesity prevention mass media campaign called Our Kids Come First ; and, in 2015, upon the second phase of their childhood obesity prevention mass media campaign called What did your kids eat today?.
campaign spending statistics
The most objectives of those recent campaigns happen to be to construct support for any comprehensive ban on adverts for unhealthy foods and sugary drinks and marketing tools that target children, which, otherwise prevented, could result in obesity, illness as well as death. Additionally they try to raise awareness among parents, guardians and policy-makers that one-third of Mexican children will develop diabetes throughout their lifetime, largely because of the consumption of unhealthy foods and sugary drinks. The Public Service Announcement (PSA ) asserts that exposure to unhealthy foods marketing influences eating patterns and preferences, which therefore should be forcefully countered.
The Bloomberg Philanthropies Obesity Prevention Program provided funding and support to the launch from the campaign and also the World Lung Foundation’s technical assistance.
